Here’s something pretty cool that our Digital team have recently rolled out -
Verified by Visa is a security feature that online vendors can opt in to, which helps protect them and their customers from fraud. In saying that, the way it has worked for customers to date hasn’t been a great experience because:
- it’s an extra step that you have to go through before making a purchase online,
- many people were confused about the look of the site,
- it meant you had to remember a password.
Our Digital team were able to make some really great changes to the appearance and functionality of the pop-up. Not only does it look better, but now you no longer have to remember a password.
Keen to hear your thoughts on this- do you think the improvement will make it a better experience for online shoppers?
What it looked like before (on the left) and now (on the right)